Any person who leaves their house is exposed to outdoor advertising. Advertising installers/bill posters are the people responsible for fixing outdoor advertising into place. The outdoor market is broken into three key areas:
Roadside - which includes everything from billboards and hoarding's to phone kiosks and special builds.
Transportation - where advertising appears in railway and underground systems, airports, buses, taxis and truck sides.
Retail, point of sale and leisure - including ads appearing on street furniture, small digital screens or even trolleys as well as traditional posters in public places such as health and leisure centres, night spots, shopping centres, supermarkets and petrol stations.
In recent years, the largest revenue growth has been in digital display units. This means advertising installers increasingly need training in electrical installation to install and fix electronic signage, such as revolving tri-vision units which rotate ads.
Advertising on banners, high hoarding's or buildings can involve working hundreds of feet off the ground. If there is no hoarding already in place, installers fix steel structures to support banners or poster sites. Ropes, harnesses and access gear are used to climb high structures and installers must maintain their equipment in a safe condition.
Even on low-level sites, it is important for advertising installers to pay great attention to health and safety.
Fixing paper advertising posters involves:
Very large posters come in sections, so each sheet is individually fixed and matched to form the full advertisement.
Installers also look after the maintenance of sites and display units, cleaning and repairing the units and surrounding areas. This may involve removing graffiti, and painting and repairing frames.
Safety guidelines from Industrial Rope Access Trade Association (IRATA) require a minimum team size of two when working at heights.
Advertising installers/bill posters usually work around 40 hours a week. They often work flexible hours, sometimes with early-morning starts and late finishes in areas that may be busy with traffic and people during the day. Overtime work is sometimes required to complete projects.
Much of the work is outdoors, in all weathers, although rope work cannot be done in high winds or rain. Work is also carried out from ladders and painters' cradles. Some display units are indoors or under cover, for example in airports or shopping centres.
Warm clothing is required for high-level work and protective overalls are usually worn when pasting posters. Ropes, harnesses and access gear for work at heights must comply with the law.
Installers travel regularly to different advertising sites, so a full driving licence is usually essential. They may have to work away from home during a contract.
Trainee advertising installers usually earn around £10,500 a year.
Installers work mainly for contractors recruited by outdoor advertising site owners, although a few owners, including Clear Channel or JCDecaux, employ them directly. Jobs are based throughout the UK, but mainly in or near cities or busy transport networks.
Some advertising installers/bill posters are self-employed and work for different companies on contracts. They would need to be prepared to travel to different locations to undertake enough contracts to make a full-time living.
In 2008, the advertising industry spent over £930million on outdoor advertising which has remained reasonably stable despite cuts in advertising revenue. This is mainly due to the growing popularity of digital and even newer innovative technology. However, this digital technology is changing the skills that installers require, as some mechanical and electrical training is usually required.
Jobs may be advertised in local or national newspapers or Jobcentre Plus offices. The IRATA website has a vacancy section for installers with a rope access qualification.
There are no formal academic entry requirements. Applicants need to be physically fit. Experience of working with ladders and confidence at heights can be useful.
Advertising installers/bill posters working at heights with ropes, harnesses and access gear must hold an IRATA qualification to at least Level 1. This covers the basics of industrial rope access use as well as health and safety requirements.
Increasingly, employers and contractors will look for candidates with electrical experience, for the installation and maintenance of digital screens. It may be possible to enter this specific area via an electrical installation Apprenticeship and work towards appropriate electrical qualifications.
Apprenticeships and Advanced Apprenticeships provide structured training with an employer. As an apprentice you must be paid at least £95 per week; you may well be paid more. A recent survey found that the average wage for apprentices was £170 a week. Your pay will depend on the sector in which you work, your age, the area where you live and the stage at which you have arrived in the Apprenticeship.
Entry to Employment (e2e) can help to prepare those who are not yet ready for an Apprenticeship. In addition, Young Apprenticeships may be available for 14- to 16-year-olds. More information is available from a Connexions personal adviser or at www.apprenticeships.org.uk.
There are different arrangements for Apprenticeships in Scotland, Wales and Northern Ireland.
Employers provide on- the-job training for employees. They use training hoarding's, and practice hanging posters and unloading and reloading wall and floor-mounted displays. Trainees then work under the supervision of an established installer.
An essential part of training is the Health and Safety Passport Scheme established by the Outdoor Advertising Association (OAA). This is a one-day course, managed by HSS Training, which must be taken within three months of starting work in the industry.
Many installers go on to take higher levels of IRATA qualifications:
Level 2 Technician Training - after 1,000 hours' experience, provides additional rope access skills and health and safety knowledge.
Level 3 Safety Supervisor Training - covers detailed health and safety aspects, as well as supervisory skills.
All IRATA courses last five days. Personal protective equipment is provided, as well as a training manual for future reference.
Installers holding an OAA Passport Scheme card for two years are encouraged to undertake the OAA half-day passport refresher course to enhance and improve the overall health and safety standards within the industry.
Oil Drilling Roustabouts and Roughnecks work as part of a small team on offshore oil or gas drilling rigs or production platforms. Roustabouts do unskilled manual labouring jobs on rigs and platforms, and Roughneck is a promotion from roustabout.
Roustabouts do basic tasks to help keep the rig and platform working efficiently and Roughnecks do practical tasks involved in the drilling operation, under the supervision of the driller.
An advertising installer/bill poster should be:
Opportunities may occur for advertising installers/bill posters to be promoted to supervisor or team leader or, with additional training, to a wider role in the company, such as project manager. Some installers set up their own business.
Those trained in rope access may be able to move into many other areas where industrial rope access training is useful such as civil engineering, cleaning and painting and decorating.
The progress of self-employed advertising installers depends on becoming established in the field and working to a consistently high standard.
HSS Training, 1-3 Westinghouse Road,
Trafford Park, Manchester M17 1QP
Tel: 0845 766 7799
Industrial Rope Access Trade Association (IRATA) International,
Tournai Hall, Evelyn Woods Road, Aldershot, Hampshire GU11 2LL
Tel: 01252 357839
Additional resources for job seekers and those already in a job.